About

Understanding user needs is core to building effective and delightful products.

A seasoned product management leader – I have built and led teams to develop elegant and effective digital solutions with an unflinching focus on the user.

Managing product portfolios across verticals in both start-up and mature organizations, I have a demonstrated history of effectively driving user acquisition and engagement for new and mature products. Which is rounded out by being a strategic communicator who balances fostering cross-functional consensus with clarity of data-informed product strategy.

I’ve championed the use of qualitative and quantitative data to drive product discovery and optimization, and led organizational change in applying lean and agile principles to enable rapid product discovery across product, UX, and engineering teams.

I can be reached via – shiren {at} vijiasingam {dot} com -OR- 917.740.9321