Who I Am – [the professional]
A dynamic leader who is in step with online trends, I stimulate innovation and drive results in others
I’m a strategic communicator who fosters stakeholder consensus building and has demonstrated monetizing the interactive space in both client and agency environments
Your go-to person for aligning your core business objectives with the digital customer experience.
Having led interactive teams in both digital agency and client-side online marketing teams, I bring the experience and requisite business and technical knowledge to turn the internet channel into a profit center.
With a strong emphasis on performance measurement, I ensure that all online strategies generate positive returns, continually optimizing for best performance, whether it is an on-site campaign or larger external campaign. My ability to distill and effectively create ’sound-bites’ for executive presentation has allowed me to champion new programs and gain buy-in.
Core competencies in
- Digital / Interactive Solutions (Strategy, Creative & Technology)
- Effective user experience design (UX / IX)
- Engaging creative, that is tested and measured
- Semantic code development, to exceed search optimization accessibility standards
- CRM / database integration, creating unique visitor experiences tailored to site personas
- User testing and market research
- Program & Project Scope / Budget & Life-cycle Management
- Continuous process improvement to drive efficiencies and cost / time savings
- Building effective cross-functional, matrixed teams to drive project success
- Managing project budgets upwards of $6MM and program budgets of $20MM
- Roll-up statusing, with steering updates to C-level audiences
- People Management & Team Building
- Built up practice discipline teams and digital teams
- Direct report coaching and development
- Implemented team-building activities to strengthen team cohesiveness
- Managed co-located resources across 3 offices
- Performance Measurement with Research, Business Intelligence & Web Analytics
- Roll-up performance views to demonstrate internet as a viable sales channel
- Constant measurement and improvement of marketing campaigns to gain better ROI
- Site improvement based on user behavior patterns and road blocks
- Targeting / Improving site content based on audience niche and past browsing behavior
- Post-launch usability testing and site survey analysis
- Traditional and Non-traditional Marketing
- Search engine optimization and marketing (SEO / SEM)
- Targeted behavioral banners & rich media
- Personalized direct mail (DM) to drive custom online experiences (VDP, variable data printing)
- Engaging non-traditional channels to drive online focused campaigns (tv & print tie-ins to online campaigns)
- Development of digital marketing calendars to support the business pipeline
To get in touch with me about opportunities, consulting or speaking engagements, you can email me at shiren ‘aht’ vijiasingam ‘doht’ ‘cohm’ – OR – give me a call by clicking the widget below and entering your name and number. You will get a call and then we will be connected.