Mode Shift Friction

People have lives outside technology. We don’t use software products in a vacuum. But how do you measure the human friction that exists outside your product screens? See some of my thoughts on common traps and pitfalls that even the strongest teams fall into when building products, and some practical tips to avoid them. Learn how you can build whole product experiences with a few fundamental service design techniques you can implement in your next sprint.

Check out my medium post on how not to frustrate your users.

I also spoke at the Products That Count event in January. See the slides and hear the questions folks had.

Slides from my talk.